Worst holiday advice ever? A 1936 Camel cigarette ad published in Life magazine advised readers to smoke at least one cigarette between each course at their Thanksgiving dinner. You know, “for digestion’s sake.”
From the ad:
OFF TO A GOOD START — with hot spiced tomato soup. And then–for digestion’s sake–smoke a Camel right after the soup.
THE MAIN EVENT — The time-honoured turkey of our forefathers–done to a crisp and golden brown–and flanked by a mountain of ruby cranberry jelly. By all means enjoy a second helping. But before you do–smoke another Camel. Camels ease tension. Speed up the flow of digestive fluids. Increase alkalinity. Help your digestion to run smoothly.
DOUBLE PAUSE — First–for the crisp refreshment of a Waldorf Salad–then–once again, for the sheer pleasure of Camel’s costlier tobaccos. This double pause clears the palate–and sets the stage for desert.
WHAT WILL YOU HAVE FOR DESSERT? Reading in a circle, there’s luscious Pumpkin Pie… Mince Pie a la mode… layer cake with inch-deep icing… a piping-hot Plum Pudding… and Camels to add the final touch of comfort and good cheer. For when digestion proceeds smoothly, you experience a sense of ease and well-being.
SO TO A HAPPY ENDING — over coffee and your after-dinner Camels. Enjoy Camels–every mealtime–between courses and after eating–and you can lean back in your chair feeling on top of the world.
(via Sociological Images)
